Terms of Service
1. Acceptance of Terms
Welcome to LoopHQ, a service provided by PROXYGIST LLC, doing business as LOOP (“LoopHQ,” “we,” “us,” or “our”). These Terms of Service (“Terms”) govern your access to and use of LoopHQ’s website, services, and applications (collectively, the “Service”).
By accessing or using the Service, you agree to be bound by these Terms, our Privacy Policy, and our Usage Policy. If you do not agree to these Terms, you may not access or use the Service.
These Terms constitute a legally binding agreement between you and PROXYGIST LLC. If you are using the Service on behalf of an organization, you represent and warrant that you have the authority to bind that organization to these Terms.
We reserve the right to modify these Terms at any time. Material changes will be communicated via email and posted with an updated effective date. Your continued use of the Service after such changes constitutes acceptance of the modified Terms.
Related Policies:
2. Service Description
LoopHQ is an AI-powered customer engagement platform that enables businesses to create, train, and deploy intelligent chatbot agents on their websites. The Service allows you to build AI agents that understand your business and engage your website visitors automatically.
Features include:
- Custom AI chatbot training using your documents, Q&A entries, and website content
- Embeddable chat widget for any website
- Lead capture and visitor engagement
- Conversation analytics and insights
- Multi-language support
- Calendar integrations for appointment scheduling (on applicable plans)
- Messaging channel integrations including Facebook Messenger and Instagram DM (on applicable plans)
- WordPress plugin integration
- Team collaboration with role-based access
LoopHQ uses artificial intelligence to generate responses based on the content you upload. Responses are generated dynamically and may vary. See Section 8 for important information about AI-generated content.
3. Eligibility
You must be at least 18 years old and legally capable of entering into binding contracts to use the Service. By using LoopHQ, you confirm that all information you provide is accurate, current, and complete.
The Service is intended for business use. If you are using LoopHQ on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms.
4. Account Registration
To use the Service, you must create an account by providing a valid email address and password, or by signing in with your Google account. You are responsible for:
- Providing accurate and truthful information during registration
- Maintaining and promptly updating your account information
- Keeping your password secure and confidential
- Notifying us immediately of any unauthorized access to your account
- All activities that occur under your account
One account per person. Account sharing is prohibited unless through the team seats feature on applicable plans.
5. Subscription and Billing
5.1 Plans and Pricing
LoopHQ offers tiered subscription plans with varying features, credit allotments, and storage limits. Current pricing and plan details are available on our website. A free plan is also available (see Section 6).
5.2 Billing and Payments
Subscriptions are billed through Stripe, our payment processor.
- Monthly billing: Charged on the same date each month
- Annual billing: Charged once per year, saving 20% compared to monthly billing
- Auto-renewal: Your subscription automatically renews each billing cycle unless you cancel
- Payment methods: Credit card and bank transfer through Stripe
- No hidden fees: There are no setup fees, no hidden fees, and no overage charges. Your plan price and any add-on prices are the total cost
5.3 Upgrades and Downgrades
Upgrades:
- Take effect immediately
- You get access to all features of the new plan right away
- The price difference is prorated — you pay only for the remaining time in your current billing cycle
- Your credits increase to the new plan’s allowance immediately
Downgrades:
- Take effect at the end of your current billing cycle
- You keep access to your current plan’s features until the cycle ends
- When the downgrade takes effect, features not included in your new plan will be disabled
- Your data is not deleted — it is retained but may become inaccessible if it exceeds the new plan’s limits
5.4 Cancellation
You can cancel your paid subscription at any time. There are no long-term contracts and no cancellation fees.
Monthly plan cancellation:
- Your paid plan remains active until the end of your current monthly billing cycle
- After the billing cycle ends, your account reverts to the Free plan
Annual plan cancellation:
- Your paid plan remains active until the end of your annual term
- You continue to have full access to all features and credits until the term ends
- After your annual term ends, your account reverts to the Free plan
- No refunds are issued for remaining time on annual plans — you keep full access through the end of the term you paid for
After cancellation takes effect:
- Your account is not deleted
- Your chatbot continues working on Free plan limits
- If your knowledge base content exceeds the Free plan’s storage limit, your content is kept for 30 days. During that time, you can re-upgrade to restore full access or manage your content to fit within the Free plan limit. After 30 days, content exceeding the limit may be removed.
- Conversation history follows Free plan retention (30 days)
5.5 Refunds
Refunds are not provided for partial billing periods. If you downgrade or cancel mid-cycle, your plan remains active until the end of the current billing period. No refunds are issued for remaining time on annual plans.
5.6 Price Changes
LoopHQ may adjust pricing with at least 30 days’ notice. Price changes will be communicated via email. Your continued use of the Service after a price change takes effect constitutes acceptance of the new pricing.
6. Free Plan
LoopHQ offers a permanent Free plan that does not require a credit card.
- No time limit: Your Free plan account never expires
- Not a trial: The Free plan is a full plan, not a trial period
- 100 credits per month, renewed automatically each billing cycle
- If you never upgrade, your Free plan continues indefinitely
- Your chatbot, knowledge base, and conversation history remain active
Free plan limitations:
- 500 KB storage
- English only
- Standard AI model
- No contact capture
- No analytics
- No email notifications
- LoopHQ branding required on chat widget
7. Credits and Usage
Credits are included with your plan and renewed each billing cycle. The number of credits depends on your plan.
- Credits do not roll over — unused credits reset when your billing cycle renews
- When credits run out, your chatbot pauses and will not respond to visitors until credits renew or you purchase additional credits
- LoopHQ sends notifications at 20% remaining and 5% remaining so you can take action
- Extra credits can be purchased at any time on paid plans
- Auto-recharge can be enabled to purchase credits automatically when your balance falls below a set threshold
Add-ons: Additional features (remove branding, custom domain, extra agents, extra team seats, extra credits) are billed monthly in addition to your plan price. Add-ons can be added or removed at any time. Add-ons are only available on paid plans — if you downgrade to Free, all add-ons are automatically removed.
8. AI-Generated Content
LoopHQ uses third-party artificial intelligence service providers to generate chatbot responses. By using the Service, you acknowledge and agree to the following:
- Accuracy not guaranteed: AI-generated responses may contain inaccuracies, errors, or outdated information. LoopHQ does not guarantee the accuracy, completeness, or suitability of any AI-generated content.
- Not professional advice: AI-generated responses are not a substitute for professional advice, including but not limited to legal, medical, financial, or tax advice. You should not rely on AI responses as the sole basis for important decisions.
- Your responsibility: You are responsible for reviewing and verifying AI-generated content. You are responsible for the accuracy of the knowledge base content that drives your AI agent’s responses.
- Dynamic responses: AI responses are generated dynamically and may vary for the same query. Responses depend on your uploaded content and the AI model’s interpretation.
- No model training: Your uploaded content and conversation data are NOT used to train AI models for other users. Your data is processed solely to generate responses for your chatbot.
- Multi-provider reliability: LoopHQ uses multiple AI service providers with automatic failover to maximize availability and reliability.
- Multilingual responses: If enabled, your chatbot may generate responses in languages other than the language of your uploaded content. These translations are AI-generated and may contain errors. You are responsible for verifying the accuracy of responses in all languages your chatbot serves.
9. User Responsibilities
As a user of LoopHQ, you agree to:
- Provide accurate and current information in your knowledge base
- Comply with all applicable laws and regulations
- Ensure content you upload does not infringe third-party intellectual property rights
- Monitor and review your AI agent’s responses for accuracy
- Secure your account credentials and not share them with unauthorized parties
- Disclose to your website visitors that they are interacting with an AI chatbot
- Include appropriate legal disclosures on your website regarding data collection through your chatbot
Messaging channel responsibilities: If you connect messaging channels (Facebook Messenger, Instagram DM, or other platforms), you additionally agree to:
- Comply with the respective platform’s terms of service and community standards (e.g., Meta Platform Terms)
- Use automated messaging only for legitimate business communications (customer support, appointment scheduling, inquiries) — not for spam, unsolicited promotions, or bulk messaging
- Honor opt-out and stop requests from users promptly
- Ensure your Facebook Page or Instagram account meets the platform’s requirements for automated messaging
LoopHQ is not responsible if a platform provider (such as Meta) revokes API access to your connected accounts due to policy violations or platform changes. Messaging channel availability is subject to third-party platform terms and may change without notice.
10. Acceptable Use
You agree NOT to use LoopHQ in any way that violates our Usage Policy or applicable laws. Prohibited activities include but are not limited to:
- Using the Service for illegal activities
- Attempting to reverse-engineer, hack, or disrupt the Service
- Reselling or redistributing LoopHQ’s services without authorization
- Automated abuse, excessive bot-to-bot traffic, or using the Service to spam visitors
See our full Usage Policy for detailed guidelines.
11. Intellectual Property
All content, features, and functionality of the Service (excluding user-uploaded content) are owned by PROXYGIST LLC or its licensors and are protected by copyright, trademark, and other intellectual property laws.
You may not copy, modify, distribute, sell, or create derivative works based on the Service. The LoopHQ name, logo, and branding are trademarks of PROXYGIST LLC.
12. Data Ownership and Portability
Your content: You retain full ownership of all content you upload to LoopHQ, including documents, Q&A entries, website content, and AI agent configurations.
Conversation data: You retain ownership of all conversation data and lead information collected through your chatbot.
License to us: By uploading content, you grant LoopHQ a non-exclusive, worldwide license to use your content solely for the purpose of providing the Service to you. This license terminates when you delete the content or your account.
Data portability: You may request an export of your data. Upon account termination, you have 30 days to request a data export before data may be permanently removed.
Project deletion: You can delete any project from your dashboard. This permanently removes the project, its knowledge base, and all conversation history for that project. This action cannot be undone.
13. Third-Party Services
LoopHQ integrates with third-party service providers to deliver the Service. These include:
- Payment processing: Stripe processes all payments and manages billing. By using LoopHQ, you also agree to Stripe’s Terms of Service.
- Cloud infrastructure and data storage: Your data is stored on secure, US-based cloud infrastructure
- AI service providers: Multiple AI providers generate chatbot responses using your knowledge base content
- Google APIs: Google Sign-In for authentication and Google Calendar API for appointment scheduling (on applicable plans). By connecting your Google account, you also agree to Google’s Terms of Service. See our Privacy Policy for details on how we handle Google user data.
- Meta platforms: Facebook Messenger and Instagram DM integrations (on applicable plans) enable your chatbot to communicate with customers through these channels. By connecting your Facebook Page or Instagram account, you also agree to the Meta Platform Terms. LoopHQ is not endorsed by, affiliated with, or sponsored by Meta. See our Privacy Policy for details on messaging data.
- Email delivery: Transactional emails (error alerts, billing notifications, system updates) are sent through third-party email services
- Web analytics: Page-level analytics are collected through our hosting provider
Each third-party provider is subject to their own terms of service and privacy policies. LoopHQ is not responsible for the availability, practices, or content of third-party services.
14. Service Modifications and Downtime
LoopHQ reserves the right to modify, suspend, or discontinue any feature of the Service at any time with reasonable notice. We will provide advance notice of material changes when possible.
LoopHQ is hosted on reliable cloud infrastructure and is designed for high availability with built-in redundancy, including multi-provider AI for service continuity.
LoopHQ does not currently offer a formal Service Level Agreement (SLA) on standard plans. Enterprise plans include custom SLAs with uptime guarantees.
15. Termination
15.1 Termination by You
You may cancel your subscription at any time from your dashboard under the Billing section. See Section 5.4 for details on what happens after cancellation.
15.2 Termination by LoopHQ
We may suspend or terminate your account immediately if you:
- Violate these Terms or our Usage Policy
- Engage in fraudulent or illegal activity
- Fail to pay for an extended period
- Use the Service in a manner that threatens the security or integrity of the platform
15.3 Inactive Accounts
Accounts that have been inactive for 12 months or more (no logins and no chatbot activity) may be archived. Before archiving, LoopHQ sends email notifications giving you the opportunity to log in and keep your account active. Logging in or having any chatbot conversation resets the inactivity timer.
15.4 Effect of Termination
Upon termination by you, your account reverts to the Free plan as described in Section 5.4. Upon termination by LoopHQ for cause, your account may be suspended or deleted. Data retention follows the schedules described in our Privacy Policy.
16. Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, LOOPHQ AND PROXYGIST LLC SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES.
OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING FROM OR RELATED TO THE SERVICE SHALL NOT EXCEED THE TOTAL AMOUNT YOU PAID TO LOOPHQ IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.
WITHOUT LIMITING THE FOREGOING, LOOPHQ IS NOT LIABLE FOR ANY DECISIONS, ACTIONS, OR OUTCOMES BASED ON AI-GENERATED CONTENT. YOU USE AI-GENERATED RESPONSES AT YOUR OWN RISK.
THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
17. Indemnification
You agree to indemnify, defend, and hold harmless PROXYGIST LLC and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable attorneys’ fees) arising from:
- Your use of the Service
- Your violation of these Terms or any applicable law
- Content you upload to the Service
- Your violation of any third-party right, including intellectual property rights
- Any claim by a third party related to your AI agent’s responses or the data collected through your chatbot
18. Governing Law and Dispute Resolution
These Terms shall be governed by and construed in accordance with the laws of the State of Missouri, United States, without regard to its conflict of law provisions.
Informal resolution: Before filing any formal legal action, you agree to attempt to resolve the dispute informally by contacting us at legal@loophq.dev. We will attempt to resolve the dispute within 30 days.
Jurisdiction: If informal resolution fails, any legal action shall be brought exclusively in the state or federal courts located in the State of Missouri.
19. Severability and Entire Agreement
If any provision of these Terms is found to be unenforceable or invalid, the remaining provisions shall remain in full force and effect. The unenforceable provision shall be modified to the minimum extent necessary to make it enforceable.
These Terms, together with our Privacy Policy and Usage Policy, constitute the entire agreement between you and PROXYGIST LLC regarding the Service and supersede all prior agreements.
20. Contact Information
If you have any questions about these Terms of Service, please contact us:
PROXYGIST LLC, doing business as LOOP
Email: legal@loophq.dev
Website: loophq.dev