# Loop

> Loop is an AI-powered customer engagement platform. Businesses deploy AI agents — trained on their own content — that answer visitor questions, qualify and capture leads, and book appointments 24/7 across their website, Facebook Messenger, Instagram DM, and SMS. Loop is built to close: every conversation moves toward a booking, a captured contact, or a human handoff. Primary domain: https://loophq.dev

## What Loop Is

- Loop is an AI customer engagement platform for service businesses. AI agents are trained only on a business's own content — they answer in context, hold multi-turn conversations, and never invent capabilities the business hasn't listed.
- Loop is not a keyword-matching FAQ bot. Agents understand natural language, adapt to the visitor's situation, and always end with a forward-pointing next step.
- One agent works across every channel — website widget, Facebook Messenger, Instagram DM, and SMS — sharing the same knowledge base, lead scoring, and analytics.
- Most businesses are live in under an hour. No engineering required; setup is done through a dashboard with a one-line script tag or a one-click WordPress plugin.

## Who Loop Is For

- Service businesses that answer questions, capture leads, or book appointments. Primary verticals: Home Services (HVAC, plumbing, electrical, landscaping), Health & Wellness (med spas, fitness, chiropractic), Dental & Medical, Professional Services (law, accounting, insurance, consulting), Beauty & Personal Care, Auto Services, Real Estate, Hospitality & Events, Childcare & Education, Pet Services, SaaS & Tech, and E-commerce.

## Core Capabilities

- Conversational AI trained on the business's own content (website, documents, Q&A). Answers are grounded in that content and verified before the visitor sees them.
- Lead capture (in-chat form, pre-chat gate, or conversational) with automatic Hot/Warm/Cold lead scoring and urgency detection.
- Appointment booking: shares scheduling links, or connects a live calendar to check real-time availability and book directly in chat — including multi-location routing.
- Live chat handoff: a business owner can take over any conversation in real time; the AI resumes automatically after a configurable window.
- Multi-language: auto-detects and responds in twelve languages without configuration.
- Analytics: conversation volume, engagement, lead capture rates, sentiment, top questions, and activity heatmaps.
- Industry-aware behavior: the agent qualifies visitors with the right questions per vertical, and ships stricter guardrails and disclaimers for regulated industries (law, financial, insurance, medical, mental health).

## Channels

- Website widget — embeddable on any site; native WordPress plugin plus code-free instructions for Wix, Squarespace, Webflow, Framer, and Shopify.
- Facebook Messenger (Pro and up) — connect a Facebook Page; same knowledge base, lead capture, booking, and handoff.
- Instagram DM (Pro and up) — connect an Instagram business account; answers DMs the same way.
- SMS — a fully managed, US-registered (A2P 10DLC) business-texting channel with a dedicated number; included on Pro and above, available as an add-on on Starter.

## Integrations

- Native CRM integrations: HubSpot and GoHighLevel (contacts, lead scores, pipeline/stage).
- Webhooks, Zapier, and API access on applicable plans.
- Official WordPress.org plugin.

## Pricing

- Tiered subscriptions: Free, Starter, Pro, Growth, and Enterprise. Pro is the most popular tier — it adds lead scoring, live calendar booking, multi-channel (Messenger, Instagram, SMS), live chat handoff, and advanced analytics. Growth adds multiple agents, API access, Zapier, and native CRM connections. See the pricing page for current details.

## Key Pages

- [Home](https://loophq.dev/): What Loop is and how it engages, qualifies, closes, and routes every lead.
- [Pricing](https://loophq.dev/pricing): Plans, tiers, and what each includes.
- [Solutions](https://loophq.dev/solutions): Industry-specific solution pages.
- [Home Services](https://loophq.dev/solutions/home-services): AI agent for HVAC, plumbing, electrical, landscaping, and more.
- [Health & Wellness](https://loophq.dev/solutions/health-wellness): AI agent for gyms, med spas, and wellness studios.
- [Dental & Medical](https://loophq.dev/solutions/dental-medical): AI agent for dental and medical practices.
- [Professional Services](https://loophq.dev/solutions/professional-services): AI agent for law firms, accounting, and consulting.
- [Beauty & Personal Care](https://loophq.dev/solutions/beauty-personal-care): AI agent for salons, spas, and studios.
- [Auto Services](https://loophq.dev/solutions/auto-services): AI agent for repair, body, and detailing shops.
- [Real Estate](https://loophq.dev/solutions/real-estate): AI agent for agents, brokerages, and property management.
- [Hospitality & Events](https://loophq.dev/solutions/hospitality-events): AI agent for restaurants, venues, and event planners.
- [Childcare & Education](https://loophq.dev/solutions/childcare-education): AI agent for daycares, tutoring, and schools.
- [Pet Services](https://loophq.dev/solutions/pet-services): AI agent for vets, grooming, and boarding.
- [SaaS & Tech](https://loophq.dev/solutions/saas-tech): AI agent for software companies and agencies.
- [E-commerce](https://loophq.dev/solutions/ecommerce): AI agent for online retailers and DTC brands.

## Legal

- [Privacy Policy](https://loophq.dev/legal/privacy)
- [Terms of Service](https://loophq.dev/legal/terms)
- [Usage Policy](https://loophq.dev/legal/usage-policy)